Krill

The Krill Co., Inc., a Cleveland-based construction firm, wanted to recaliber its brand to align with and appeal to the work and clients they were currently engaged with. Studio Graphique started by repositioning the brand messaging and identifying the voice of Krill—masculine and direct. New marketing messages centered around “Built to work.” drove the look and feel for the brand which was executed via a new website, trade show graphics, brochure and advertising campaign.