Lake Erie College

BrownFlynn and Studio Graphique worked together to develop the “Get In. Stand Out” campaign for Lake Erie College with the objective to increase student enrollment. The campaign was given life through a logo, outdoor ads, radio spots, PR efforts, website re-skin, blast emails, direct mail and a targeted search piece. In the first 6 months following the campaign, campus visits by prospective students have more than tripled, the number of student applications increased by over 87% from the same time the previous year and website hits more than doubled. After its success, LEC re-engaged the team to revamp their corebrand identity and develop its graphic standards.

Project Partner: BrownFlynn