Tec

Studio Graphique was selected by Tec to re-build their entire brand identity and help launch a marketing campaign that would raise awareness and interest in the firm’s capabilities and strengths. We started with a telephone survey of Tec clients, past, present and potential to understand the perception of the firm in the market. Our discoveries served as the foundation from which we could build the firm’s brand image. We then developed the company’s new positioning and mission statements. A fresh new logo and stationery system was created, along with communication templates, RFP materials and newly designed website.