As part of the 2019 strategic planning initiative, the lead consultants—
Economic Transformations Group—hired Studio Graphique to compile a survey that will help us to establish the brand look and messaging for the initiative.
“This survey will help us to put a ‘finger in the wind’ and check in on the current vibe of Clevelanders—how do we see ourselves and our future," said Studio Graphique president Rachel Downey. “We will use the results of this survey as well as other data inputs (i.e., the Cleveland Plus research data) to develop a foundation for the brand.”
The survey (posted on Survey Monkey) asks 16 multiple choice and short-answer questions, including:
> What’s your favorite community in Cleveland to hang out in?
> What color is Cleveland?
> Describe your ideal day in Cleveland.
> Why do you live in Cleveland?
> What does Cleveland have that’s worth a special trip from somewhere else?
> What’s special about your neighborhood?
> What genre of music represents Cleveland best?
> The year is 2019. What are some of the most remarkable differences about Cleveland today compared with Cleveland 2010?
Studio Graphique is proud to announce our client,
BeeDance, has been awarded an Inspirations Award from
Contract Magazine for their ZeroLandfill program. BeeDance, featured in our
April 2010 issue of Form with Function, is a Cleveland Ohio based clean technology start-up, and was awarded for socially responsible innovation in the interior design industry.
Their program,
ZeroLandfill™, is a beneficial reuse program that supports the supply needs of arts educators and artists while reducing pressure on local landfill capacity. Since 2006, the ZeroLandfill™ project team has assisted the architectural and interior design community in identifying, diverting from local landfills, and re-purposing back into the community over 300,000 thousands of pounds of specification samples that hold value for other audiences. As a community of practice, ZeroLandfill™ projects inspired by the Northeast Ohio experience, completed projects in five cities in Ohio in 2009, including Akron, Cleveland, Cincinnati, Columbus and Toledo. Congratulations to BeeDance!
In a beautiful event against the backdrop of a snowy Progressive Field (yes, that's Rachel on the jumbotron!), ten local Marketing Executives were honored on February 10th with a Distinguished Marketing and Sales Award by SME Cleveland. The DMSA is the profession's premier honor to acknowledge excellence and provide community recognition for outstanding sales and marketing achievements. Selection criteria is based on the demonstration of the highest business, professional and ethical standards, including:
- Outstanding sales and marketing achievements
- Extraordinary consumer or customer development
- Successful leadership in sales and marketing management
- Superior planning and organizational skills
- Strong community and professional involvement
Emceed by Connie Dieken and Mike Mulhall, past SME president, the Sales and Marketing Executives of Cleveland also recognized Joseph Scaminance, Chairman and CEO of OM Group, as their Business Executive of the Year, for his leadership, vision and push for innovation.
Rachel Downey, Studio Graphique’s president, was one of this year's youngest recipients and was among exceptional company. Other winners include marketing executives from organizations such as the Cleveland Cavaliers/Lake Erie Monsters, Medical Mutual of Ohio, Corporate College and the American Heart Association. For a complete list and details of the event,
visit the SME Cleveland website.
University Circle, Inc. held this year's annual meeting at the Cleveland Museum of Art on November 19th. It was a great evening full of creative spirit. In addition to the art – the museum's collection, the Gauguin exhibit and creative works by CIA students – there was the inspiring content of a year in review from UCI president Chris Ronayne. The accomplishments of this one square mile district over the last few years is exceptional. For a peek... see their video production here. http://universitycircle.org/
And as if in a twist of irony, UCI surprise-presented those designers, developers and builders who have participated in University Circle projects with a "Build the Circle" award. We are honored to be among the distinguished list of recipients, many of whom we have had the pleasure of working with over the years. Congratulations to all of them and to UCI for their outstanding commitment to building a better Cleveland.
Studio Graphique recently completed a new signage and wayfinding program for the 8,000 seat, state-of-the-art, multi-purpose Lucas County Arena, on behalf of the Gateway Group and Lucas County.
Designed by HNTB, out of Kansas City, and The Collaborative, a native Toledo architectural firm, the Lucas County Arena is one of the nation’s first LEED certified professional sports arenas.
Due to the multi-purpose use of the facility, Studio Graphique paid special attention to many of the unique architectural details to present an integrated interior sign program.
Instead of an obvious team brand theme, details of the sign design hinted on the sports and events that would be featured—such as blade shaped sign brackets and sleek ‘icy’ sign panels.
