As part of the 2019 strategic planning initiative, the lead consultants—
Economic Transformations Group—hired Studio Graphique to compile a survey that will help us to establish the brand look and messaging for the initiative.
“This survey will help us to put a ‘finger in the wind’ and check in on the current vibe of Clevelanders—how do we see ourselves and our future," said Studio Graphique president Rachel Downey. “We will use the results of this survey as well as other data inputs (i.e., the Cleveland Plus research data) to develop a foundation for the brand.”
The survey (posted on Survey Monkey) asks 16 multiple choice and short-answer questions, including:
> What’s your favorite community in Cleveland to hang out in?
> What color is Cleveland?
> Describe your ideal day in Cleveland.
> Why do you live in Cleveland?
> What does Cleveland have that’s worth a special trip from somewhere else?
> What’s special about your neighborhood?
> What genre of music represents Cleveland best?
> The year is 2019. What are some of the most remarkable differences about Cleveland today compared with Cleveland 2010?
