2
June
2008
Studio Graphique Wins COSE Arts Award
May 15, 2008 Studio Graphique is pleased to announce their receipt of the COSE Arts Business and Innovation Award in the Business Patron Category. Studio Graphique was honored for their commitment to the Northeast Ohio arts community for their 10-year anniversary celebration, "Art of Space."
The businesses that receive this award are recognized for engaging in creative partnerships that have benefited a specific aspect of the local arts community.
The COSE Arts Business and Innovation Awards event, along with the winners of the two artist categories, was held on May 15th at Park Lane Villa in University Circle.
www.cose.org/news/index.asp?article_id=961
2
June
2008
Rachel Downey Nominated for Rock Hall Riot Girl Award
February 13, 2008 – Studio Graphique is pleased to announce that Rachel Downey, Principal + Creative Director has been named as one of The Rock and Roll Hall of Fame and Museum’s ten finalists for the first-ever Riot Girl award. Awards were presented at Riot Girls & Rebels: A Celebration of Professional Women Who Rock at Cleveland's InterContinental Hotel on Wednesday, February 13, 2008 at 6 p.m.
This event, was designed to honor women who are an inspiration - professionally and personally - and involved in arts and cultural organizations, to women who make a difference in our society.
The 10 Northeast Ohio Riot Girl finalists are:
Cindy Barber - Owner, Beachland Ballroom
Deborah Carothers - Owner / VP, Harvest Recording and Music Production
Rachel Downey - Principal & Creative Director, Studio Graphique, Inc.
Heather Ettinger - Partner, Fairport Asset Management
Lauren Rich Fine - Practitioner in Residence, Kent State University
Tracy Marie - Director, Breastfest Cleveland
Carol Payto - VP, Marketing & Sales, Greater Cleveland Sports Commission
Rita Singh - Founding Managing Partner, S&A Consulting Group LLP
Eliza Wing - President and CEO, cleveland.com *2008 Riot Girl Winner
Margaret Wong - President / Managing Partner, Margaret W. Wong & Associates Co. , LPA
www.rockhall.com/support/riot-girls
Elements Bistro on Euclid Opens on Cleveland State’s Campus
Cleveland, Ohio –
Elements Bistro on Euclid, the new restaurant on Cleveland State University’s campus,
opened on Monday, February 11, 2008, on the first floor of the University’s Parker Hannifin Administration Center at 2300 Euclid Avenue.
When Michael Schwartz joined Cleveland State University as President in 2001, he brought with him a vision to create a sense of community and place on campus and a desire to encourage the surrounding businesses and the local community to engage in this vision as well.
As a part of this vision, and as a result of a University survey for its Campus Master Plan, it was identified that Cleveland State lacked a formal, sit-down restaurant to meet student and faculty needs.
In 2004, the opportunity arose to open the restaurant in the storefront space that would be a part of CSU’s $16.5 million project, funded by university bonds, to renovate historic Howe Mansion and build the new Parker Hannifin Administration Center. Braun & Steidl Architects of Akron, Ohio served as the lead designers for the Howe Mansion, Administration Building and the Elements restaurant space.
In the spring of 2007, the University hired Studio Graphique, Inc., a Cleveland-based brand consultancy and environmental graphic design firm, to assist in naming the restaurant and to design a logo, exterior signage, menus and marketing collateral.
Studio Graphique designed the identity to reflect the four elements, wind, earth, fire and water and CSU roughly took the concept into its menu concepts, with fusion and local food offerings reflecting the four ideals. The exterior identity sign and window graphic help draw attention to Elements, designed to appeal to nearby businesses, students, faculty and visitors on campus, as well as those looking to have a quick breakfast or to host a corporate event.
The name, Elements Bistro on Euclid, is drawn from the title of the mathematician Euclid’s
Elements – regarded as the most influential textbook ever written, and a play on the restaurant's university setting and its address on Euclid Avenue. Elements’ cuisine strives to showcase simple preparations that highlight the elemental quality of seasonal ingredients and the best our region has to offer.
Elements Bistro on Euclid is located on the first floor of the Parker Hannifin Administration Center at 2300 Euclid Avenue, Cleveland, Ohio 44115. Open for breakfast and lunch, Monday - Friday from 7 am - 4 pm; can be reserved for parties of 30 or more in the evenings and on weekends.
www.elementsoneuclid.com
Studio Graphique Celebrates 10 Year Anniversary with “Art of Space” Exhibit
Cleveland, Ohio – 2007 marked the ten-year anniversary of Studio Graphique, a brand consultancy and environmental graphic design firm. To celebrate, the firm partnered with ten local artists, both established and emerging, to help communicate the process of thinking about space in the same way that environmental graphic designers do in an exhibit titled Art of Space.
Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place. (from the Society of Environmental Graphic Design)
Keeping with the theme of tens, the ten artists were commissioned to think about their sense of space at ten different signature areas throughout the City of Cleveland.
Each artist was asked to think about how they understand spaces and places and interpret them through their own medium, style and vision. Using the criteria established each artist was driven to follow their senses and think about space using the same process the firm uses, but through the artist’s own eyes.
The pieces were put on public display and unveiled at the Ingenuity Fest a celebration of art and technology held in downtown Cleveland on July 19 – 22, 2007. Following Ingenuity Fest the works were displayed in a storefront space at Studio Graphique’s home base, Shaker Square from August 1 - September 16. Each of the finished pieces were sold at a live auction at the firm’s private anniversary party that fall.
Fifty (50) percent of each piece sold went back to the artist and the remaining funds were given to the following arts organizations that have been vital in making this exhibit happen - Red Dot Project, Cleveland Public Art, and SPACES Gallery.
To learn more about the artists and this exciting project please visit –
www.designwithdirection.com/10year/
Homegrown Design Firm Provides Fresh New Look for Eight Area Heinen’s Stores
Studio Graphique recently completed the installation of a new brand identity and signage program for eight of Heinen’s family-owned and operated fine foods stores including the following locations: University Heights; Pepper Pike; Shaker Heights; Aurora; Willoughby; Middleburg Heights and the newly purchased and renovated Strongsville store.
Studio Graphique was selected by the architecture firm Process Creative Studios to join their team and serve as the Environmental Graphic Design Consultant for several Heinen’s stores. The firm provided a brand identity and signage system that reflected Heinen’s history, mission and values and helped tell their “sourcing story”.
After careful analysis of Heinen’s core identity, existing brand and store layout, Studio Graphique and Process collaborated with Heinen’s corporate staff to develop an In-Store Brand Experience that would encompass all of their aesthetic, communication, and wayfinding needs, while helping to demonstrate the sourcing story of how Heinen’s products are grown, harvested, and selected.
“When redesigning the look and feel of the stores, we based it on the idea of an outdoor market” said Rachel Downey, Principal and Creative Director, Studio Graphique. “All of the department signage and aisle signs are hung at a pedestrian level and have large lettering, to create better ease of use and a more intimate environment for shoppers.”
Studio Graphique put special emphasis on Heinen’s stand-out departments, giving them new names and unique identities within the larger store. These areas include:
Joe’s Meat Market – Home of Heinen’s Own Products (named after Tom and Jeff Heinen’s grandfather, the store founder)
The Produce Marketplace – redesigned to create more of a market feel
The Wine Bin – showcasing wine selections and food paring ideas
The Kitchen Table – area for prepared meals, cooked in-store by Heinen’s own chefs.
Studio Graphique also designed a new signage rod system for product display signage that allows Heinen’s to add graphics, descriptions and stories that provide unique educational opportunities for shoppers to learn about the products, how to use them, where they came from, individual farmer stories, the growing/selection process, etc. King Retail Solutions of Eugene, Oregon fabricated all of the new signs.
Studio Graphique is currently working with Heinen’s to incorporate the in-store brand into all store communications by adopting the overall look and feel of the store interiors into all aspects of the Heinen’s brand identity.
Photo Credit: Eric Hanson, Hanson PhotoGraphic, Cleveland, Ohio
2
June
2008
Studio Graphique Adds Two Designers to Their Team/Promotes Designer to Art Director
Studio Graphique is pleased to announce that James Wilhelm, Senior Graphic Designer and Hunter Morris, Environmental Graphic Designer have joined the firm’s design team. Gina Gerken has also been promoted from Senior Graphic Designer to Art Director and Brand Development Specialist for the firm.
James Wilhelm brings over nine years of design and management experience to the firm and their clients. His responsibilities for Studio Graphique include creative work in print, interactive, photo, signage and packaging design. James has proven capabilities in complex information design, standards manual development and project management.
Hunter Morris brings over seven years of experience in the areas of graphic design, exhibit design and fabrication. Hunter’s responsibilities for Studio Graphique include environmental graphic design, wayfinding strategy development, design and production. In his past position as exhibits designer for Cleveland Metroparks, Hunter was extensively involved in creating professional level exhibits for the park system, including exhibit design & production, interior design, and museum curatorial work.
Gina Gerken plays a vital role for Studio Graphique as Art Director and Brand Development Specialist. She provides high-level graphic design expertise to the firm’s clients and their projects. Gina has displayed excellent creative energy and project leadership since joining Studio Graphique in 1999. Her responsibilities include brand development, art direction, client relations, conceptual design, design development, and project management.
2
June
2008
Studio Graphique Adds Marketing Director to the Mix
Studio Graphique is proud to announce that Allison Copeland Levine has joined the firm as the first Marketing Director in the firm’s ten year history.
With nearly a decade of marketing experience, Allison’s responsibilities include both internal and external marketing, strategic communications and public relations for Studio Graphique and the firm’s clients. Allison serves as the liaison for planning and coordination of strategic communications programs for Studio Graphique’s clients and consultant teams.
Prior to joining the firm, Allison served as the Marketing Director for Schmidt Copeland Parker Stevens, Inc., a nationally recognized architecture and landscape architecture firm, for over eight years. Her responsibilities included management and execution of all external and internal marketing and communications. Allison developed successful marketing plans and strategies for the firm’s eight market areas and developed and maintained annual budgets. She was also responsible for the development and implementation of a nationally award-winning logo, corporate identity and branding system.
2
June
2008
Studio Graphique Selected as One of Cose’s Ten Under 10
Studio Graphique has been named as one of Cleveland’s Council of Smaller Enterprises (COSE) Top Ten Under 10 for 2007. The firm was honored at an awards breakfast on Tuesday, May 15, 2007 at LaCentre, Westlake, Ohio.
COSE’s Ten Under 10 awards honors companies with 10 or fewer full-time equivalent (FTE) employees who have been in business for one year or longer. Studio Graphique had six (6) employees at the time of submission and as of April 30, 2007 the firm has grown to a total staff of eight (8). Small businesses play a vital role in the economic development landscape of Northeast Ohio. COSE is committed to celebrating those entrepreneurs who are making an impact in the region and recognizing the many success stories within the small business community. Each year, COSE’s Ten Under 10 honors companies for their best practices in innovation, growth/success, value to the community and the environment, diversity promotion, and customer service excellence.
www.cose.org/10under10
2
June
2008
Rachel Downey Named as One of the Top 10 Women Business Owners of Northeast Ohio
Rachel Downey, President + Creative Director of Studio Graphique, Inc. has been named as one of the Top 10 Women Business Owners in Northeast Ohio by the Cleveland Chapter of the National Association of Women Business Owners (NAWBO). Mrs. Downey and her nine colleagues were honored at the Chapter’s 13th Annual Awards Dinner on Tuesday April 17, 2007 at the Marriott at Key Center.
Winners were selected for their excellence as women business owners, initiative and creativity, professional accomplishments and contributions, and their civic and community involvement. "I am honored to receive this distinguished award," said Rachel. "To be among such great female leaders, past and present, is a thrill!"
Over the past ten years, Rachel has boldly evolved her firm into primarily serving a focused target market of firms within the architecture, engineering, construction and property management industries (A|E|C). Studio Graphique provides consulting and design services to these clients with a dual specialization of strategic brand development and environmental graphic design (EGD). As stated by the Society for Environmental Graphic Design (SEGD), "Environmental graphic design embraces many design disciplines including graphic design, architecture, industrial design and landscape architecture. Practitioners in this field are concerned with the visual aspects of wayfinding, communicating identity and brands, information design, and shaping a sense of place".
www.nawbocleveland.org
