Speaking Engagements

Getting People to Place: Branding and Wayfinding as Tools for Growth

International Downtown Association (IDA) Annual Conference, Fort Worth, TX
1-5 October 2010 (Rachel and Mark speak on the 2nd)
Speaker: Rachel Downey, Mark VanderKlipp of Corbin Design

Topic: Wayfinding plays significant a role in connecting visitors to your downtown ? but it?s about much more than signs. Experts in community branding and wayfinding, Rachel Downey and Mark VanderKlipp will demonstrate the importance of integrated, consistent communications across print, Web, mobile and signage media. Citing several city examples, they?ll demonstrate how internal stakeholder collaboration leads to stronger alignment, improved visitor experiences and greater economic value.

 

The Creative Process: Defining Boundaries in Order to Be Free

Hiram College, Entrepreneurship and the Liberal Arts Mindset course, Hiram, Ohio
23 March 2010
Speaker: Rachel Downey

Topic: Entrepreneurs find their success in their autonomy, creativity and quest to try the unknown. Without some structure, these attributes can also be the source of their undoing. In this interview-style format, Rachel will discuss her experiences as an entrepreneur of a creative services business and how reigning it in can produce more innovative, and effective, results.

 

Domain #5: Know Thyself: Looking Inward to Establish Positioning and Brand

Studio Graphique, Cleveland, OH 9 March 2010
Speaker: Rachel Downey

Topic: In this interactive discussion/workshop, we will cover the basics and intricacies of positioning, brand and the communication tools professional services firms can combine to support your business plan.

 

COSE Small Business Conference

Cleveland, OH 22 October 2009
Roundtable Discussion Host: Rachel Downey

Topic: Branding and Marketing

 

Wayfinding and the Interior Environment

Kent State University, Kent, OH 21 October 2009
Speaker: Natalie Ata

Topic: Placemaking and Wayfinding for interior environments

 

Global Creative Economy Convergence Summit

Pennsylvania Convention Center, Philidelphia, PA 5 – 6 October 2009
Speakers: Rachel Downey and and Ginny Simon of Project Marketing, Inc. and Barbara Raphael of Raphael Webscapes

Topic: Community Marketing: Building and Sustaining a Presence

 

Building a Better Brand House

AIA Cleveland Annual Meeting, Cleveland, OH 17 September 2009
Speakers: Rachel Downey and Jean Leathers of Practice Clarity

Topic: Brand identity is often associated with product marketing, yet the intangible nature of professional services makes creating a brand even more important for architects.

 

Global Creative Economy Convergence Summit

Pennsylvania Convention Center, Philidelphia, PA 5 – 6 October 2009
Speaker: Rachel Downey

Topic: Community Marketing: Building and Sustaining a Presence

 

Heritage Ohio Conference, The Verbs of Place

The Arcade, Cleveland, OH 7 May 2009
Speaker: Rachel Downey

 

Placemaking – The Art of Bringing Branding and
Environmental Graphic Design Together

Lake Communicators Meeting, Wickliffe, OH 10 March 2009
Speaker: Cathy Fromet

 

WTAM Interview with Rachel Downey, Featuring
COSE MindSpring

Cleveland, OH February 2009

 

Lake Communicators Meeting

Wickliffe, OH 9 February 2009
Speaker: Cathy Fromet

 

COSE Small Business Conference

I-X Center, Cleveland, Ohio 23 October 2008
Speaker: Rachel Downey

Topic: Community Engagement: How it Can Help Your Business

 

Highlighting the SMPS Northeast Ohio Chapter Rebranding

20 May 2008
Speakers: Rachel Downey and Erin Thom

 

Branding for the Built Environment

Bowling Green State University, Bowling Green, OH 18 April 2008
Speakers: Cathy Fromet and Gina Gerken

 

Kent State University Summer Workshop

Kent State University, Kent, OH 19 June 2007
Speaker: Rachel Downey

Topic: The Science of Wayfinding: Moving People through Space, Environmental Graphic Design.

 

American Camp Association CampWest Conference

Alexsis Park Resort, Las Vegas, NV 29 March – 1 April 2006
Speaker: Cathy Fromet

Topic: Master Plan Proposals: Comparing Apples, Oranges and Figs!; Making Green and Sustainable Design a Reality for Your Camp or Conference Center; Trailblazing: A Clear Cut Path.

 

Society for Marketing Professional Services
(SMPS Northeast Ohio)

Hilton Akron—Fairlawn, Akron, OH 23 March 2006
Speaker: Rachel Downey

Topic: Using Technology to Further Your Brand Image.

 

American Camp Association National Conference

Chicago Sheraton Towers, Chicago, IL 7 – 9 February 2006
Speaker: Cathy Fromet

Topic: Master Plan Proposals: Comparing Apples, Oranges and Figs!; Making Green and Sustainable Design a Reality for Your Camp or Conference Center; Trailblazing: A Clear Cut Path.